With the new year underway, one extremely popular industry trend from 2023 is still gaining more steam and traction — pickleball. The game is still the most popular sport in the U.S. with more clubs joining the craze and adding it to their offerings.
Frank Lawrence, the CEO of Little Rock Athletic Centers, recently sat down with Club Solutions Magazine Podcast host Rachel Zabonick-Chonko to discuss the ongoing trend. Lawrence is currently in the process of opening a new, expansive pickleball complex. He discusses why he’s excited about this new opportunity, what you need to know if you want to open a similar space and more.
Listen to the conversation below.
