Thought leaders from a cross-section of the industry discuss serving the next generation.
Topics of discussion:
- What programs/equipment do you see Gen Z drawn to the most?
- How are you marketing to reach the younger generation?
- What sets Gen Z apart from previous gym goers?
- How can gyms capitalize on this generation?
Panelists include:
- Billy Grenham, Chief Marketing Officer of CycleBar
- Matt Wright, Partner & General Manager of The Fort Athletic Club
- Ann Marie Barbour, Director of Programming and Operations at The Mine
