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Incoming CEO Kūhaʻo of Sig Zane Designs discusses how to merge the western business perspective with the Hawaiian principle of reciprocity.

His worldview is shaped by his 30-year hula practice. In this episode, Zane shares his thoughts on how Hawai‘i can adopt a regenerative tourism model, why it’s important for local businesses to learn from and invest in Hawaiian culture, and how Sig Zane Designs selects its corporate partners.