University of Colorado-Boulder professors Jeff York and Brad Werner distill entrepreneurship research into actionable insights.
CREATIVE DISTILLATION
Jeff York | Associate Professor | Research Director jeffrey.york@colorado.edu
Brad Werner | Instructor | Teaching Director walter.werner@colorado.edu
Deming Center for Entrepreneurship | CU Leeds School of Business 303.492.9018 | deming@colorado.edu
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EPISODE 23 Twisted Pine Brewing and Stakeholder Identification in New Ventures
On Episode 23, the Creative Distillation crew settles in at Twisted Pine Brewing in Boulder. With their expert and gracious hosts Bob Baile (owner) and Jeff Griffith (head brewer), Brad and Jeff delve deeply into the brewery's history and culture -- and 26-item beer list -- and talk about the challenges of micro-brewing, the importance of employee empowerment and community involvement, and the runaway success of their extremely spicy and award-winning Ghost Face Killah brew.
Brad and Jeff then discuss the paper "Stakeholder identification as entrepreneurial action: The social process of stakeholder enrollment in new venture emergence," (Journal of Business Venturing) which looks into the importance of new ventures identifying stakeholders (including financiers, employees, customers, suppliers and communities) through social action (aka talking to people), and how that can guide a venture's entrepreneurial imagination and development.
The paper is authored by J. Robert Mitchell (Colorado State, Western University), Trevor L. Israelsen (Univ. of Victoria), Ronald K. Mitchell (Texas Tech) and Dominic S.K. Kim (Western University).
Read the paper: https://www.ronaldmitchell.org/publications/JBV%20Mitchell%20et%20al.%202021.pdf
Comments/criticism/suggestions/feedback? We'd love to hear it. Drop us a note at CDpodcast@colorado.edu.
Thanks for listening.
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An Analog Digital Arts Production for the Deming Center for Entrepreneurship
Produced, recorded and edited by Joel Davis
"AcidJazz" by Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 creativecommons.org/licenses/by/3.0/
