When customers’ needs aren’t met, financial institutions may have the answers as close as their own stockpiles of data. Trouble is, those often go unused or get under-utilized. Preetha Pulusani, the CEO of Deep Target, explains how community banks and other financial institutions can take a step in the right direction towards knowing their customers better -- and drive growth at the same time through a unique digital experience platform known as Growth as a Service (GRaaS).
