Long regarded as frumpy financial vehicles, certificates of deposit are playing a huge role in a volatile marketplace. But how do local and regional banks compete with the big dogs and win? John Blizzard, President and CEO of Seattle Bank and Founder of CD Valet, explains why consumer demand for certificates continues to be strong—and how the right platform can put banks of all sizes in the hunt for that business, even if they’re mostly unknown outside of their geographical market.
