While financial institutions were forced to wing it in the early days of the COVID-19 pandemic, there’s a growing a sense that 2021 will allow everyone to be improvise less and strategize more. Tom Long of the Long Group shares his findings about the cornerstones of strategic advantage, running the gamut from market differentiation to the people you put in the driver’s seat. Though things will never return to what they were, both in business and life, the months ahead are sure to reward businesses that start the shift now from reactive to proactive.
