Though “challenger bank” is a sexy, rebellious kind of label that many digital properties have adopted, that doesn’t mean the value propositions are new, revolutionary—or profitable. Arcady Lapiro, the CEO and Founder of Agora, explains how challenger banks really work, why they’re challenged to deliver something truly unique—and how financial institutions would do much better to target underserved, unsungdemographics in targeted, insightful ways.
