Even with a financial services landscape competitive as ever, misperceptions about the fine points of customer experience and customer engagement refuse to go away. But knowing how they compare and contrast is essential to succeeding in business on every customer-facing level. On this episode of Bankadelic, Engageware CEO Bill Clark explores these fine distinctions, casting new light on the power of relationships. He also explains what it takes to grasp consumer needs on a deep level—and how his company helps financial institutions do it.
