As University Advancement teams world-wide fast tracked online it feels like everyone is a digital engagement expert. For years the profession has been trying to figure out the best way to use social media and active communication to engage alumni and donors. So, now with this new way of digital working as different regions move in and out of restrictions, it is time to ask – are we really doing it? Join Jayden Worts, Virtual Engagement at UWA (Perth, WA) and Fred Lee, Director Alumni Engagement University of BC (Vancouver, Canada) for an in conversation. Shared learnings from Australia and Canada will be discussed and ideas for how our work will carry on during, and following lockdown.
