Join Alexei as he sits down with Steve Plummer, renowned as one of Australia's premier copywriters and the former personal copywriter for marketing legend Mal Emery. In this engaging episode, they dive deep into the art and science of copywriting, exploring what it truly is and how it functions to enhance business success. Steve shares his expert insights on why books are a crucial tool for building authority as a business owner and offers a treasure trove of tips on leveraging copywriting and published content to elevate your brand. Whether you’re a budding copywriter or a seasoned entrepreneur, this conversation is packed with valuable takeaways to refine your approach and captivate your audience.
