https://www.afire.org/podcast/michaelbirkincast/
After everything we have been through over the past eighteen months, the way we communicate with clients, investors, tenants, and friends has undergone dramatic change—with new expectations already hard-wired into our social interactions.
So what do these changes mean for the future of marketing, relationship development, and community interaction in commercial real estate?
To answer this question, this two-part episode of the AFIRE Podcast welcomes influential global marketing executive Michael Birkin, CEO of kyu, to consider the future of communication within and beyond the global commercial real estate industry.
While technology has significantly altered how we do everything from media consumption decisions to business marketing strategy, it has also changed our brain chemistry itself. The degree to which leaders can understand this evolution will determine success into the next few decades—especially as technology evolves apace.
Truth matters—now, more than ever.
Listen now on your favorite podcast service (Apple, Google, Spotify) for the full episode.