Justin Lo Franco is the Mat Fraser of Crossfit journalism, being the founder of "The Morning Chalk Up", the most important Crossfit digital media in the world.
In 2016 Justin left his political communication degree to begin this personal project: he started as just a newsletter, but today he has more than 100.000 readers daily. Do you know why it is called "The Morning Chalk Up"? Because if the first thing crossfitters and weightlifters do is to put on some chalk on their hands, this newsletter is the first thing they read every morning.
