Even amid the challenges brought about by COVID-19, a growing number of Ottawa retailers, restaurants and other main street businesses are finding ways to survive – and thrive – amid the pandemic. New revenue streams, a shift to online sales and better use of digital marketing are helping merchants engage customers in new ways while building more resilient businesses.
OBJ publisher Michael Curran and Invest Ottawa’s Paula Hopkins talk about how main street businesses are adapting, as well as practical tips and tools for merchants.