How should marketers approach vendor selection? This is an often overlooked part of the job but one that can be the difference between successful outcomes and potentially huge overheads. Ad tech and martech are two of the biggest expense line items for marketers at both brands and agencies, so the need to rationalize the choice of which partner to go with and justify it to management is crucial.
On this pod, Gosha and Alex share their experience and discuss best practices for selecting and vetting potential vendor partners.
Hosted by Gosha Khuchua and Alex McNamara.
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