In this episode, I sit down with Dren Starr—aka the Activation King of D’USSÉ—to talk about his incredible journey of resilience, redemption, and realness. After serving 5 years in prison, Dren bounced back by staying true to his values and building solid relationships that opened doors in the industry.
We dive into his current role as a brand ambassador for D’USSÉ under the Roc Nation umbrella, his close relationship with the late Big Pun, and why being a solid individual still matters in today’s business world.
This one’s packed with gems for anyone navigating entrepreneurship, branding, or just life—through the lens of hip-hop, hustle, and heart.
Tap in for real talk, old-school values, and a blueprint for bouncing back.