Julie Companey, director of client strategy for grocery, drug, and mass retail channels at Valassis, discusses the retail industry’s continued adaptation in the wake of the pandemic, and efforts companies can take to be better positioned for the back-to-school, Halloween, Thanksgiving, and the winter holiday seasons. Companey touches upon the use of digital and physical coupons during the COVID-19 pandemic, experiential occasions, consumer perceptions of retailers, and more.
