On this episode of Connected, Greg is joined by Mike Martinez, COO of DealerOn. Mike has been working to help provide quality websites to dealerships since the early days, back when many dealers didn't even have a site. And since then, he's been a part of every update to keep up with shifting consumer behaviors.
Mike and Greg discuss:
-Personalizing the shopping experience for consumers on your website.
-Using a "right car, right payment, right now" approach.
-Elements of a good SEO strategy.
