On today's Connected, Greg talks with Kayla Sheridan, marketing director at TommyCar Auto Group and an Automotive Amplifiers Contest finalist.
As a fellow marketer, Greg was really excited to pick Kayla's brain about her experience and how she balances marketing for a group with five different OEMs represented. Kayla shares some of what she does to strengthen and promote their group's messaging:
-Advertising across digital and traditional mediums.
-A quarterly walk around contest for the sales teams.
-Tailoring marketing channels for each of the group's brands.
Let us know what you think of the conversation. You can also listen and subscribe now on your favorite streaming platform.
