On today's Connected, Greg reconnects with Colin Carrasquillo, digital marketing manager at Nielsen Automotive Group. With over a decade of experience, Colin is always at the forefront of what's going on in automotive marketing.
Greg and Colin cover:
-How to measure success in marketing.
-Insights into creating vs. capturing demand and how to direct it to your stores.
-The four key elements that make up an impactful Customer Data Platform (CDP).
