On the latest Connected, Greg's speaking with Tim Pohanka, COO at Pohanka Automotive Group.
Beyond his work at the dealership, Tim is a part of a new video series, the Tour Detour. On this adventure, Tim and two other dealers, Jason Cole and Chris Lenckosz, are driving used Nissans across the rugged terrain of the American West, testing the limits of the vehicles and their continuously variable transmissions (CVT).
Tim and Greg discuss:
-Tim's stories from the road.
-The Tour Detour as an example of storytelling marketing.
-The positive impact this project had on morale for each of the dealerships.
Look for new episodes of the Tour Detour every week on YouTube!
