After stumbling into a documentary on plastic pollution, Nicole Doucet became acutely aware that plastic bottles were destroying our environment. Inspired to take action, Nicole entered the highly competitive bottled water market with a plastic-free solution: Open Water. Open Water is bottled water that comes in an aluminum bottle or can, which is much more sustainable and carbon friendly compared to other alternatives in the market.
In this episode, Nicole takes us on her journey to start and scale her company. She educates us on the recyclability of different materials and changing consumer preferences. This is a story of creating practical solutions that work within existing systems to drive change. We talk economics, closed loop processes, sourcing strategies, and more. While a single Open Water bottle drives small impact, the use of truly recyclable materials quickly adds up to immense impact.
The Understory Podcast discusses innovation, insights, and the future of sustainability. It features innovators, industry experts, and diverse voices who make our world more sustainable. For more insights, please visit www.theunderstory.io.
