Laura Waage asked Keith Keller:
“What’s the one thing you should delegate?”
Laura: So Keith, you and I have talked about this before but everyone has strengths and weaknesses. But sometimes people assume since we’re in this phase and we’ve been doing it so long, that everything is easy for us. It’s really just not true.
So can you share one task that is a thorn in your personal side and how it is that you overcome it?
Keith: OK. So I can admit freely and openly that I’m hopeless at graphics, creating them. I love them. I love looking at them but I just don’t know how to do them. So rather than me trying for hours and hours and hours to get things to look good which is not my skill,
I have found probably arguably the best graphic designer in the world and he lives in Melbourne. He’s my best friend because he creates stuff that makes me look good and it’s his skill, not mine.
So I found out that I’ve got a friend who does graphic design. He can do stuff that I can’t do. He makes me look wonderful and it’s easy for him. So I just give it straight to him. It’s so simple.
Again, what I was talking about in the last podcast, how energizing it is when you find someone who can do something that you’re not good at. I just send it straight to him. He does miracles!
Laura: Well, the other thing for people to consider is that even though you might like toying around with graphics, as you know I do too, and the fact that we’re not good at it, that it’s not our natural skill set and that it takes us 10 times less longer than it does to just outsource it to somebody who’s good at it.
So when you do that, when you take the ownership and responsibility of trying to be good at something that you’re not, it’s really no different than taking a few hundred dollars out of your pocket and flushing it down the toilet, because that’s what you’re doing when you’re spending your time on something that’s not going to generate a positive return.
Keith: I know you talk about this a lot, this idea that time and money – I mean how much are you worth? My mate is bloody brilliant and I’m happy and happy to give him my work for graphic design because he does great work and I can’t do it.
But there’s also a different skill there and that is that even if he can do it, you will probably find there are other things you’re much better at. I love podcasting. I actually love doing my own audio editing and we can have this chat down the track. I might have to give that up one day, but I love doing it. I’m pretty good at it.
So that’s the secondary delegation school because I actually – I’m still hanging on to that one because I love it. But there’s a whole heap of things that I hate doing. I hate doing my tax. I hate doing my web design. I hate doing any graphic design.
So please, please, please, if you’re listening to this podcast, begin. Pick something you love and maybe keep doing that. But pick something that you don’t like doing and delegate it. You will get so much freedom. It will set your creativity on fire, won’t it?
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