Addressing myself today to the question: "what makes people want to return to a piece of music that they've heard?"
One answer is 'repetition,' which in turn raises another question: "what ABOUT repetition?"
And one answer to THAT is, because you can anticipate what's going to happen, and (in your head at least) participate a bit.
So, my goal was: every additional time you sang along, I hoped to add something that made you more awesome for singing along.