What does it take to not only survive for 40+ years in a sector as turbulent as residential construction but to also become a multi-award-winning, iconic pillar of the Calgary business community? You may assume a traditional, (seemingly) transactional business like the home building would rely on conventional strategies centred around financial stability and competitive advantage. However, the President of the Shane Home Group shares a people-first, relationship-driven success formula that made us realize something: if you want to play the 40+ year long-game, why not find ways to make sure your clients stay on the field with you?
