Matthew Cannon serves as Chief Strategy Officer at Reach, working to guide Reach’s overarching merchant engagement strategies.
A veteran of the payments industry, Matthew arrived at Reach six years ago, bringing with him more than a decade of experience across some of the world’s leading brands.
With an appreciation for the nuances that define payment structures across cultures and continents, Matthew is instrumental in tailoring Reach’s offering to benefit merchants in every country. His strategic mindset helps merchants to plan for the long game, researching and understanding the trends in payment methods, tax regulations, and marketing to help future-proof the operations of Reach’s clients.
