Today we’re talking about constructing your clientele in the strength and conditioning business, whether you’re looking to work with athletes, specific sports (ie. powerlifting, weightlifting, etc.), or the general population. We discuss the gradual process of creating a niche for yourself in the strength and conditioning world, the significant amount of work required to do that, and the patience needed to see that niche fulfilled in the long run.
Show Topics:
1. Constructing your clientele and when to find your niche.
2. Beginning to see the opportunity to construct your niche / client? (16:45)
3. How do you define “diminished quality”? (29:00)
Q&A:
1. How to maintain as an older athlete in the sport?
2. Cue clarification for deadlift?
3. Cross-training examples for weightlifters and powerlifters?
Announcements:
1. Dan Bell will be hosting USAW Level 1 Certification on February 27-28 at Unrivaled Strength. You can sign up for this on the USAW website:
https://www.teamusa.org/usa-weightlifting/events/local
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Your Hosts:
Justin Oliver is the owner of Unrivaled Strength and Fitness (established in 2015). He is a coach with over 10 years of experience in the fitness industry and has dedicated himself to bringing the best to his clients through evidence-based training. Justin is currently a competitive powerlifter with an International Elite Total of 1905 at 242. He has an incredibly diverse background of training which allows him to bring special insight to everyone he encounters. His purpose for starting this podcast is to have platform to share his knowledge and experience in fitness, life, and business.
Dane Lee is a Sports Massage Therapist and owner of Elite Recovery Sports Massage. He has been working with powerlifters, Olympic weightlifters, and collegiate athletes since 2015. He is the inventor of Nervous System Management and Recovery Programming. His work is primarily based in Accumulative Fatigue Theory for athletes of various ages and disciplines.
Follow us on Instagram at:
Unrivaled Strength Gym : @Unrivaledstrength
Justin Oliver : @j_oly5
Dane Lee : @elite_recovery_lmt
www.unrivaledstrength.com
www.eliterecoverymassage.com
