Today we had the opportunity to talk with Tim Williams, founder and owner of Ritual Apparel (Ritualapparel.co ). Tim has a diverse background within the business world. We learned about his beginnings as the lead singer of a band for several years, his intense focus when designing album covers and clothing, getting by on different jobs, how he transitioned into to starting an apparel company, his experiences as a DTC business owner, and much more.
Tim can be found on Instagram at @Tim_ritual
Ritual Apparel can be found on Instagram @ritual__apparel
His podcast can be found on iTunes @ Ritual Podcast
Show Topics:
1. How did Ritual Apparel begin? (0:47)
2. Being forced to grow as person from being the face of a business (7:20)
a. Tim – “I am made better by the people around me, just as any of us are made better or worse by the people around us.”
3. “What did day one of the business aspect of Ritual Apparel look like?” (11:20)
a. “My perspective is just as large as everyone else’s.”
4. Authenticity versus mimicry (25:00)
a. “You can admire something and respect it’s need to exist while not wanting to be it.”
5. Spotting trends in clothing and business. (36:02)
a. “I want to improve the overall look of powerlifting.”
b. “The people are the most important aspect of this brand.”
Q&A:
1. What is the biggest thing about owning a business that people assume that isn’t true? (49:35)
a. “There is no IT factor, just work harder.”
2. What are your tips for time management for business, lifting, and life? (51:42)
3. What do you hope you’ll know in 5-10 years looking back? (55:26)
4. What is one of the most outrageous client stories that you’ve had to deal with? (1:05)
Announcements:
1. Dan Bell will be holding a USAW Level 1 Certification course February 27th and 28th at Unrivaled Strength. For more details and to sign up, visit https://www.teamusa.org/USA-Weightlifting/events/local under the courses tab to register.
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Your Hosts:
Justin Oliver is the owner of Unrivaled Strength and Fitness (established in 2015). He is a coach with over 10 years of experience in the fitness industry and has dedicated himself to bringing the best to his clients through evidence-based training. Justin is currently a competitive powerlifter with an International Elite Total of 1905 at 242. He has an incredibly diverse background of training which allows him to bring special insight to everyone he encounters. His purpose for starting this podcast is to have platform to share his knowledge and experience in fitness, life, and business.
Dane Lee is a Sports Massage Therapist and owner of Elite Recovery Sports Massage. He has been working with powerlifters, Olympic weightlifters, and collegiate athletes since 2015. He is the inventor of Nervous System Management and Recovery Programming. His work is primarily based in Accumulative Fatigue Theory for athletes of various ages and disciplines.
Follow us on Instagram at:
Unrivaled Strength Gym : @Unrivaledstrength
Justin Oliver : @j_oly5
Dane Lee : @elite_recovery_lmt
www.unrivaledstrength.com
www.eliterecoverymassage.com
