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This two part episode of Pharmacy View podcast explores cutting-edge digital transaction technology that is transforming retail interactions for both merchants and customers. Scott and his co-hosts Andrew and Anthony welcome Technologist Hamish Sadler, who details for them the thinking and pain points behind a ground breaking platform that tracks merchant and shopper activity without compromising privacy in any way.

The biggest barrier to widespread adoption of earth-friendly digital receipts is reticence about data-sharing on the part of both retailers and consumers. But Hamish explains how xiippy.ai identifies transactional history and spending habits while preserving anonymity. It’s a privacy-preserving, data-rich payment platform that offers in-store and online payment solutions in an entirely secure environment. The technology also offers online dashboards for merchants and free-to-use web-based apps and tools for consumers interested in receiving information and leveraging their data.

Hamish walks us through a number of pain points and describes exactly how the xiippy.ai platform addresses them with its two-way, encrypted communication channel. Although at no point are merchants and their consumers required to exchange any contact details, Hamish offers examples of practical use cases for data such as smart receipts, recall notifications, catalogues, Covid test updates and retail deals.

Learn how this transformational technology is creating a platform that both protects consumers from exposure to hacking and tracking but at the same time offers retail merchants targeted, blind opportunities to offer great customer care and purchasing opportunities.