Geoff Bough got his Masters of Science from the Medill School of Journalism in 2006 and for the last 15 years has been involved in the sports industry.
Geoff was a ground floor employee at FanDuel where he ran business development for the company. He then shifted over to leading large scale acquisition marketing budgets in executive roles at Flutter Entertainment, William Hill, and Caesars Entertainment.
More recently, he's returned to his business development roots starting an agency - gm Consulting - that focuses on securing sports and music partnerships for companies in the cryptocurrency industry.
His agency has been involved in negotiating and signing some of the biggest deals in the crypto space, including Tom Brady and Gisele Bundchen, Steph Curry, Trevor Lawrence, Shohei Ohtani, and league deals with Major League Baseball and League of Legends North America. His agency has been responsible for negotiating over $500M in partnerships in the crypto space in the last year.