French has created and operated multiple disruptive businesses in the sports, consumer goods, media and technology industries.
He is currently the Chief Executive Officer and on the Board of Directors for X2 PERFORMANCE®. Previous ventures include Mission, The Players' Tribune, and NBCUniversal.
Mark is a Founding Partner of MISSION and Inventor of Court Grip, an NBA endorsed, patented traction-enhancing formula and delivery system that Mark developed with NBA Legend Dwyane Wade. Mark and his team also launched EnduraCool a revolutionary instant-cooling product line. Mark worked closely with partners Serena Williams, Dwyane Wade, Drew Brees, Carmelo Anthony, Reggie Bush, Georges St. Pierre, etc. on the development and marketing of MISSION's product lines. MISSION was acquired in 2017.
Mark is partnered with Bunim / Murray Productions and CAA Sports where Mark is developing television properties with world-class athlete partners.
Mark is a member of Derek Jeter’s Board of Advisors for The Players’ Tribune. Mark is helping Jeter and partners (Steph Curry, Kobe Bryant, Russell Wilson, etc.) with strategy, athlete relations, fundraising, marketing, and recruiting.
Mark was an accomplished media intrapreneur. As the Founder/GM of NBC’s Universal’s alternative media division, NBC Everywhere, Mark developed a national OOH network featuring screens in taxis, trains, gas pumps, etc. delivering 3BB annual captive mobile impressions.
Mark serves on the Board of NFTE and is a delegate for Pope Francis' Sport At The Service of Humanity global initiative.