Matt Gottlieb is currently the Vice President for Insights and Measurement for Sports at NBC Universal. Matt started his career in analytics at Qorvis Communications in Washington DC before moving on to Atlantic Media where he had a focus on polling. Matt was also the polling editor for the National Journal Hotline a well-known polling outfit with a focus on political news.
Matt received an MBA from NYU’s Stern School of Business and continued his work in New York with Verizon with multiple roles that focused on analytics and research particularly across Verizon's partnership portfolio. Matt joined Whistle as the Vice President of Research and Insights in 2009. Whistle is a digital media first company that examines digital media, and the ability to connect with fans using insights, research, and media strategy.