Ryan Djabbarah is the Vice President of Corporate Sponsorships and Marketing at Citi. As part of the Global Brand Team, Ryan works with partners and colleagues across the enterprise ensuring efficient and effective management of Citi’s sponsorship investments, focused on purposeful partnerships that engage clients, consumers and colleagues at their passion points. In addition to leading major sports sponsorships like Citi Field, the PGA TOUR, Paralympics and Manchester City, Ryan also oversees Citi’s non-sports sponsorship verticals like Global Citizen Festival (music), Harlem EatUp! (culinary) and Perez Art Museum Miami.
Before joining Citi seven years ago, Ryan was the Vice President of Strategic Consulting for Genesco Sports Enterprises. In this role, Ryan lead teams focused on saving clients’ money in sports sponsorship acquisition while effectively leveraging those sponsorships to drive brand and business objectives. Ryan led the account teams that worked on some of the largest brands in sports including Pepsi, MillerCoors and Sirius Satellite Radio. Ryan has worked extensively with North American sports properties like the NFL, NBA, NCAA, NHL, PGA TOUR and NASCAR but continues to work on more global properties as Citi’s portfolio diversifies in sponsorship.