This weeks episodes features a panel discussion put on by the MSA program as part of the Northwestern University School of Professional Studies Thought Leadership Series. This series is a program of online events featuring a wide range of compelling topics and thoughtfully led conversations throughout the academic year. Our topic – The Evolution of College Sports.
In recent years, there has been a fundamental shift within the college sports landscape. We have seen changes to the core of college athletics that will have lasting effects for decades, from Name/Image/Likeness to content rights and distribution to conference realignment and new transfer rules.
All this change has come amid a global pandemic, which has forced universities to adjust approaches and business models and fans shift the way they interact and consume. These rapid changes bring enormous promise to athletes and fans alike but also bring questions about how that evolution will continue. To discuss that evolution, we have three experts that bring a wide array of experience across the collegiate sports landscape.