Tyler Jones joined Northwestern Athletics in September 2021 and was promoted to Executive Senior Associate Athletics Director for Revenue Generation and Strategic Initiatives in August 2022.
In his role Tyler provides direct oversight and leadership of Northwestern Athletics’ revenue-producing units of the department, including ticket sales and operations, Northwestern Sports Properties, marketing, merchandise, trademark & licensing in addition to providing strategic leadership for community relations, communications, broadcast operations, and digital content. Jones also works intimately with NU apparel partner, Under Armour, and concessionaire Levy, on strategic initiatives that drive revenue and enhance the brand of NU athletics.
Tyler joins the Wildcats from Cleveland State University where he has served as deputy director of athletics for external operations in July 2019. He oversaw all of the department's external units and functions including ticket sales, marketing, fan engagement, development, corporate partnerships, branding, media relations and communications, and served as the administrator for multiple sport programs.
Prior to his tenure at Cleveland State, Jones spent six years in the Big Ten Conference on the athletics marketing/fan development staff at Ohio State. He joined the Buckeyes athletic department in 2013 as the assistant director for fan experience and promotions and was quickly elevated to director of fan experience and promotions in 2014. Jones was promoted to assistant athletics director for fan engagement in 2016 where he oversaw, and provided leadership, for the fan experience, marketing and creative design units.
Tyler was a standout on the Eastern Michigan football team from 2004-09. During his senior season, Jones was elected captain, named the team's most valuable player and tied the NCAA Division I record when he hauled in 23 receptions in a victory over Central Michigan. Following the conclusion of the football season, Jones captained the Eastern Michigan basketball team where he averaged 4.2 points and 1.9 rebounds per game. He earned his undergraduate degree in marketing and business, and a Master of Science degree in sport management from Eastern Michigan.