You can attract, convert, and maintain students for your online courses using effective email campaigns. This LMScast with Joshua Millage and Christopher Badgett will help you learn how to understand email options in learning management systems, and how you can use the LifterLMS platform to get started.
The 3 basic categories of email campaigns you will learn to leverage are marketing, transactional, and onboarding. Marketing emails are used to describe your course offerings to prospective students and help them decide which courses to take. Transactional emails handle purchase verification and welcome messages. New students are then oriented into the course with onboarding emails.
Automating essential email tasks becomes crucial as your course offerings increase, so LifterLMS has email handling built in. It is also compatible with systems like MailChimp and Infusionsoft to allow you to scale your eLearning business. It’s important to keep your systems simple, so focus on the options you need most to implement and grow your online courses.
Begin by writing your email messages as if you are talking directly with students, and think about the kind of experience you want them to have with your courses. Visualize an entire university operating inside of your learning management system: marketing, admissions, students, instructors, and areas for students to interact with each other.
Starting out with LifterLMS allows you to develop and manage one or two courses right away. Then as you learn how to understand email options in learning management systems more completely, LifterLMS can expand through its compatibility with other platforms. Try a demo of LifterLMS at demo.lifterlms.com and see for yourself what it can do for you.
