Success in online course development depends on knowing what students want and providing that experience. This LMScast episode with Joshua Millage and Christopher Badgett details how to create with the customer in mind by thinking beyond your own ideas and seeing from their perspective.
In designing your courses you need to think about who you are serving, what you are solving and how your approach will be different. The most important aspect is to know your customers, and the best place to start is by segmenting your market. This allows you to drill down from the general market to an individual end-user persona. From here you can determine what kind of student will be interested in your courses, their lifestyle and interests, and whether you can actually make a profit from this market.
Your best research will come from finding your interest group and talking with them. Get their feedback and preferences, listen to them with an open mind, and start building rapport. Base your course design and innovation on what you learn from your target audience.
Beyond that, look at what other edupreneurs are doing and take notes on what is working for them – and what isn’t. Base your initial course offerings on your findings, then project on how you want to see your business grow.
Find a balance between envisioning what you want to build and learning how to create with the customer in mind. Our LifterLMS course development platform will help you develop your courses based on these principles.
