In this LMScast episode Christopher Badgett and Joshua Millage talk with founder and president of WP Marketing Engine Kim Albee about how to use online courses to add the value of training and support for your products and services. Kim uses LifterLMS with WP Marketing Engine to create training, user guides, and community discussion forums for their software users.
Onboarding new customers is a smooth process with WP Marketing Engine. When a new customer subscribes to the marketing engine platform service, they create an account. Then LifterLMS assigns them to a membership category, gives them access to the courses and community for that level, and manages their progress.
Training is presented in short, clean course segments with clear user guides and responsive support. Basic level members have open access to introductory classes, user guides, discussion forums, and media libraries. A Pro Class is available for an additional fee, and Conversion Pro members get priority technical support. Then LifterLMS sends information and offerings to customers at their membership levels.
Providing online courses for your products and services establishes communication and trust with your customers, encouraging them to pursue higher levels of training and community participation. Kim Albee is enthusiastic about the value that learning how to use online courses added to their business, and integrating with LifterLMS helped WP Marketing Engine realize their goals for user support.
