This LMScast covers SEO basics for online course creators with Scott Magdalein of TrainedUp. There’s enough knowledge in this episode to get you started using SEO for your own website right now.
Scott started using SEO when he created the TrainedUp tool for ministries, now a growing online course platform. Here he and LMScast host Chris Badgett share their collective experience with creating search engine optimized content and ranking on Google.
Unethical black and grey hat SEO practices can get your site banned, blacklisted, and removed from the internet. Create good content and build a trustworthy white hat reputation by being relevant and authoritative, and use original content like SEO-rich blog posts. Blogs offer searchable pages that generate traffic and linkbacks, and they can attract interest by highlighting content from your courses. Images and media, anchor text, and the blog title itself all pull in viewers with SEO-based text and titling.
We’ll also discuss tools like Yoast, Moz, and Majestic, as well as pitfalls like linkbacks to spam sites, invasive pop-ups, dead-end pages, and duplicate content.
Get started now with these SEO basics for online course creators with Scott Magdalein. And learn how the LifterLMS course development platform can help you design your online course platform with SEO built right in from the start. Try a demo at demo.lifterlms.com
