In this LMScast episode, Chris Badgett takes a deep and honest look back at more than 12 years of creating LifterLMS, detailing seven big blunders that molded both the product and his evolution as an entrepreneur. He starts out by discussing content and SEO, stating that one of his first regrets was not learning how to write effectively for search engines earlier.
Even while the team regularly produced blogs, videos, and podcasts, he subsequently came to the conclusion that they might have had a greater early edge in search visibility especially in the cutthroat WordPress ecosystem, had they produced more strategic, technically optimized textual material. He then discusses supplementary aspects that are under-marketed. Although LifterLMS is well-known for its ability to create courses, he notes that many users were unaware of the full potential of the platform since significant features like memberships, social learning, and coaching tools were not adequately articulated.
