Pippin Williamson of AffiliateWP, Easy Digital Downloads, and Restrict Content Pro joins us on this episode of LMScast with Chris Badgett of LifterLMS to discuss learning, leadership, and entrepreneurship. Chris and Pippin talk about affiliate marketing, delegating responsibilities, and competition in business.
Pippin comes from a family that is very nature and technology-oriented, so as a kid he spent a lot of time outside, and he developed a passion for software development. He shares his story for how he made his way into the WordPress space and how he goes about building businesses and creating products.
Affiliate marketing is something that poses a challenge to many business owners. It is important to vet your affiliates carefully and lay out clear guidelines for what they can write about and advertise. Chris and Pippin talk about how affiliates contribute to your brand in a major way, so you should set up careful rules and make sure your affiliates don’t do things that will damage your company’s brand or image.
Delegation is key to success in most businesses. Many entrepreneurs and business owners have trouble delegating the responsibilities within their business. Pippin shares his experience with delegation and the process he went through when learning how to take a step back and let his employees handle tasks and situations that arise within a company.
