Freelance business expert and podcaster Matt Inglot shares his experience of creating his freelance business building websites in this episode of the LMScast podcast. Chris and Matt talk about all sorts of business tips for people building websites as a service, and some specific nuance to that having to do with online course websites.
Matt has been in the business of building websites for 15 years, and when he got started he was in college and just needed the money to live and pay for school. So he built websites for clients and expanded his business from there. Matt eventually got to the point in his business where he could afford to have an office, and he ended up backtracking out of that setup and sticking to hiring remotely.
Recurring revenue is a great way to scale your business, and recurring value is a big part of that. Matt and Chris talk about how traditional video courses struggle with creating recurring value if they deliver all of their content and that is all there is to the program. There is no need for students to renew any subscription. Building out a membership site that adds value as time goes on is key to keeping students paying and engaged.
Finding new clients is something freelancers and agencies can struggle with. Matt shares how finding new, high-paying clients often comes down to getting outside of the office and talking with people at conferences, masterminds, etc. Building those relationships is key to finding new clients. Educating yourself on how your clients talk is important for communicating value as well. Most online business owners are looking for services that will increase their bottom line.
You can learn more about Matt Inglot at FreelanceTransformation.com. He has a podcast there for freelancers and agencies looking to find more high-paying clients and eliminate the stress of the job. At TiltedPixel.com Matt has his web development agency about which he shares his experience in this LMScast episode.
