We’re joined by Matt Medeiros in this episode of the LMScast podcast where he talks with Chris Badgett from LifterLMS about the world of venture-backed businesses versus WordPress startups. Chris and Matt dive into multimedia formats, and how online course creators can leverage owning the customer experience to deliver learning results on any platform.
Democratization of online media platforms has been happening for many years with platforms like YouTube allowing you to create your own channel, upload videos, and create your own TV show or radio show. WordPress brings the ability to build websites to people who don’t know how to code their sites from scratch.
Matt shares a quote from Gary Vaynerchuk about how everyone should be thinking of themselves as a media company. For $50-$100 you can pick up a good microphone and do peer-to-peer interviews on various topics, and that experience, connections, and networking compounds not only in your skills, but also your reach and ability to produce content.
Matt attributes hundreds of thousands of dollars of agency business to his podcasting and the partnerships he made from his interviews. Podcasting isn’t just a great way to teach others, but also a way to build relationships with others in your industry or an industry you’d like to be in.
You can learn more about Matt Medeiros at MattReport.com. You can also head to Castos.com/PodcastGrader to take a short survey that will give you a score as to where you’re at in your podcasting journey, along with a checklist of how to run a great interview show. They also offer an opt-in to a private podcast that will give you a feel for what the industry of private podcasting is like to see if that may be something you can leverage as a part of your online course or membership platform. Thanks for joining us!
