Loren Fogelman is our guest on this episode of LMScast (www.businesssuccesssolution.com). Since 2009, she has provided pricing, financial guidance, and accounting services to businesses and organizations. Loren thinks that raising prices through value creation is the best way to increase revenue.
What is value? Since this is what draws users to your platform, it is crucial for course developers to get this right. The difference between a learner enrolling in your course and moving to a course marketplace will be determined by the value of your own brand or the value that your multi-instructor platform can create.
How can you raise your prices? Recognize your target audience and the people you get along with the best. Then, by specializing in that, you can simply develop value pricing for your services. Share that with your niche's larger audience.
