In this LMScast episode, Caleb O'Dowd discussed about marketing tactics, concentrating mainly on how to make sales-boosting deals. Additionally, he shares ways to encourage additional purchases. For those who design courses, serve as coaches, or work for organizations that support them, this is very important.
Caleb O'Dowd is a marketing expert and entrepreneur, author and founder of Multi Channel Marketing. Caleb O'Dowd underlines the need of comprehending the potential objections that clients may have to your product before developing an offer that does away with those issues.
He describes this strategy as making a "mafia offer," which is an offer that is so alluring that it is difficult for anybody to reject.
