In this LMScast episode, Chris Badgett shares about marketing automation. According to Chris Badgett, marketing automation is the foundation of a scalable online education company. Its role is to generate leads, cultivate relationships over time, and turn those leads into paying students for coaching, academies, memberships, or courses.
In order to automatically offer value and engage users in follow-up sequences, he suggests first creating an email list using straightforward registration forms or integrated platform code, followed by helpful automations like RSS-driven newsletters and lead-magnet distribution (PDFs, checklists, or free mini-courses). Chris recommends concentrating on three lists instead of dozens of them: prospects, free users, and paying customers. Then, using tags and custom fields, audiences can be segmented and focused nurturing sequences that mostly deliver value and occasionally present offers are sent.
