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Brand strategist, Carson Mataxis unpacks why most small business brands are too clever for their own good. He talks about messaging that actually drives sales, how to design for decisions (not just aesthetics), and the real ROI of simplifying your brand strategy.

Learn more about Carson Mataxis at: https://www.linkedin.com/in/mataxis/

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Listen to this interview at: https://youtu.be/s6dUyTYEp9E

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