Here’s how to turn marketing from guesswork into a system. In this conversation, Allan Dib (author of The One-Page Marketing Plan) walks through the nine-box framework, why tight target markets beat “everyone,” and how to test before you bet so sales get easier, not harder. We dig into owned assets like email that compound over time, plain-text newsletters that actually get read, and a simple way to measure whether your spend is working. You’ll also hear how small shifts, pricing models, delivery, focus can move revenue without “reinventing” your offer, plus practical ways AI can augment your team instead of replacing it.
Learn more about Allan Dib: https://allandib.com and https://leanmarketing.com/about
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