I am so excited to have on the show today. Joe has been creating great podcasts like , and show for years to coincide with his amazing books like , and Joe also created and sold the Content Marketing Institute and is now the man behind the (May 5-7, 2024, in Cleveland, Ohio). Use the coupon JP100 to save $100. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and wrote an award-winning mystery novel, . In other words people, Joe is a "Big Shot Smarty Pants" (the highest level of coolness here at the SOP). Get your pencils ready. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the . Use the coupon code to save on a monthly or yearly subscription. Mentioned In This Episode Joe's books: , and Joe's Podcasts: , and Joe's Website: Joe's Newsletters: , and the (Coupon JP100) Podcasting 2.0 Chapters 00:00:01 - Why Joe is Here? 00:00:24 - Opening 00:01:23 - Joe Pullizzi Interview 00:01:48 - Joe is a Good Guy 00:02:34 - The Tilt Newsletter () 00:04:19 - What is Content Marketing? 00:06:02 - Where to Start When There is No Audience? 00:08:32 - Davus Interruptus How to Sell in a Balanced Way 00:11:37 - Joe Knows What I Want 00:12:16 - Tracking Marketing Success? 00:14:32 - The Orange Newsletter ( ) 00:17:16 - You Don't Need to Be Everywhere 00:20:50 - What is Engaging Content? 00:24:59 - How Long Does it Take to Build An Audience? 00:27:42 - Lessons Learned From Mistakes 00:29:22 - 00:30:23 - Podcasting Checklist () 00:30:37 - What Joe Would Do Differently? 00:33:47 - Content Entrepreneur Expo () 00:35:40 - Do These Tips Apply For Entertainment Shows? 00:40:39 - Networking At CEX 00:41:50 - CEX.EVENTS COUPON JP100 00:43:22 - Don't Just Take Notes 00:44:34 - My Takeaways 00:46:19 - Question of the Month ( ) 00:47:20 - Profit From Your Podcast ( ) 00:47:53 - Book Launch Secrets ( ) 00:48:32 - Can You Share the Show? 00:49:49 - Bloopers - Polishing Content
