How do you grow your audience? I hear this every day in every Facebook group. It starts with your content. It can't be good. It can't be great. I needs to be WOW content that your audience HAS to share. Today we talk about the ingredients that make up wow content from the book by Michael Hyatt. I also talk about what GOOGLE thinks is good and what stops us from making WOW content. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the . Use the coupon code to save on a monthly or yearly subscription. Got Feedback On This Episode? I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer. Mentioned In This Episode Fly on the Wall With Dana Carvey, David Spade, and Jerry Seinfeld Tom Webster Podcast Movement Keynote Rick Beato and Jim Barner Make Good Records Sting on Rock Beato Chapter Markers: 00:00:01 - It's Not Just One Thing 00:01:19 - Opening 00:01:54 - How Do I Grow? 00:02:33 - Michael Hyatt Advice 00:03:26 - Characteristics of WOW Content 00:05:18 - Anticipation 00:06:17 - Surprise 00:07:57 - Transcendence 00:08:29 - Clarity 00:08:45 - Evangelism 00:10:24 - Driveway Moments 00:11:22 - Does AI Deliver WOW Content? (aff) 00:13:07 - Back to Surprises 00:13:56 - Maybe It's Not Time To Promote Your Show 00:17:23 - It All Comes Back to Word of Mouth 00:18:01 - Master Your Craft 00:19:09 - What Does Google Look At? 00:19:10 - Podcast Hot Seat 00:19:25 - Experience 00:20:10 - Your Podcast Website 00:20:26 - Google E.E.A.T Experience 00:22:13 - Expertise 00:24:00 - Authoritativeness 00:25:07 - AI Writer 00:25:33 - Congressional Dish 00:26:11 - Trustworthiness 00:26:51 - Beiding Your Morals 00:27:43 - Question of the Month 00:28:41 - Live Appearances https://www.schoolofpodcasting.com/where 00:29:13 - Back to the Basics 00:30:36 - Tell Us A Little Bit About Yourself 00:32:17 - Other Ingredients of Good Shows 00:36:36 - If You Want To Make Money 00:37:26 - BE AUTHENTIC 00:38:45 - Artwork Counts 00:39:45 - Get Consistency Right 00:40:49 - You Can't Get This Any Place Else 00:41:35 - Overwhelmed? That's OK 00:43:01 - What is It Michael? 00:44:43 - The Mentality of Good Content 00:46:08 - Monetizing Too Early 00:47:15 - So Many Crayons! 00:49:13 - Poor Planning and Execution 00:49:55 - Lack of Authenticity 00:50:47 - Quantity Over Quality 00:51:37 - Failure to Adapt 00:52:43 - Fear of Criticism 00:53:38 - Lack of Patience 00:55:22 - AI In Future Episode 00:55:56 - Grab Your Crayons! 00:57:13 - 3 Years to Monetize
